{"id":29607,"date":"2024-06-11T10:22:17","date_gmt":"2024-06-11T10:22:17","guid":{"rendered":"https:\/\/onvirtualgym.com\/?p=29607"},"modified":"2025-07-15T09:49:49","modified_gmt":"2025-07-15T09:49:49","slug":"how-to-win-back-former-members-for-your-gym","status":"publish","type":"post","link":"https:\/\/onvirtualgym.com\/en\/administration-en\/how-to-win-back-former-members-for-your-gym\/","title":{"rendered":"How to win back former members for your Gym"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”110px||||false|false” hover_enabled=”0″ transparent_background=”off” global_colors_info=”{}” disabled_on=”off|off|off” sticky_enabled=”0″][et_pb_row _builder_version=”4.16″ module_alignment=”center” custom_margin=”80px|||” custom_margin_tablet=”0px|||” custom_margin_phone=”-30px|||” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” disabled_on=”off|off|off” _builder_version=”4.16″ title_font=”Arial|700||on|||||” title_text_align=”center” title_text_color=”#d41e41″ title_font_size=”43px” meta_text_align=”center” text_orientation=”center” max_width=”80%” module_alignment=”center” custom_margin=”0px|||” title_font_size_tablet=”43px” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”] [\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”-30px|||” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/onvirtualgym.com\/wp-content\/uploads\/2024\/06\/Como-reconquistar-socios-antigos-para-o-seu-ginasio_desktop.webp” alt=”How to win back former members for your Gym” title_text=”How to win back former members for your Gym” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”on|off|off” admin_label=”Image Desktop” _builder_version=”4.25.1″ box_shadow_style=”preset3″ box_shadow_color=”rgba(0,50,61,0.2)” global_colors_info=”{}”] [\/et_pb_image][et_pb_image src=”https:\/\/onvirtualgym.com\/wp-content\/uploads\/2024\/06\/Como-reconquistar-socios-antigos-para-o-seu-ginasio_mobile.webp” alt=”How to win back former members for your Gym” title_text=”How to win back former members for your Gym” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”off|on|on” admin_label=”Image Mobile” _builder_version=”4.25.1″ box_shadow_style=”preset3″ box_shadow_color=”rgba(0,50,61,0.2)” global_colors_info=”{}”] [\/et_pb_image][et_pb_post_title title=”off” author=”off” date_format=”j F Y” comments=”off” featured_image=”off” disabled_on=”on|on|off” admin_label=”Desktop” _builder_version=”4.16″ meta_font=”Arial||||||||” meta_font_size=”18px” meta_line_height=”0em” text_orientation=”right” global_colors_info=”{}”] [\/et_pb_post_title][et_pb_post_title title=”off” author=”off” date_format=”j F Y” comments=”off” featured_image=”off” disabled_on=”off|off|on” admin_label=”Mobile” _builder_version=”4.16″ title_font=”||||||||” title_text_align=”right” title_font_size=”5px” meta_font=”Arial||||||||” meta_text_align=”right” meta_font_size=”8px” meta_line_height=”0em” text_orientation=”right” custom_margin=”-10px|||” global_colors_info=”{}”] [\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=”on” admin_label=”row” _builder_version=”4.20.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|||false|false” custom_padding=”0px|0|0|0|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.1″ text_font=”Arial||||||||” text_text_color=”#00323d” global_colors_info=”{}”]<\/p>\n

Have you noticed a drop in the number of members at your gym? Perhaps you’ve noticed a significant increase in cancellations and want to do something to bring these people back. Perhaps you’ve made changes, offered new classes or simply feel that they haven’t taken advantage of everything your gym has to offer.<\/span><\/p>\n

Whatever the reason, know that winning back former members is essential for the long-term success of your business. Investing in those who already know your brand is much cheaper and more effective than attracting completely new customers.<\/span><\/p>\n

In this article, we’ll give you some tips and strategies for winning back members.<\/span><\/p>\n

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Why are former members so important?<\/b><\/h2>\n

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Firstly, we need to define who is considered a former member. It could be someone who only stayed for a month or someone who was in the gym for years. Of course, each case is different, and the approach to winning them back must be different.<\/span><\/p>\n

However, they all have something in common: they have already shown interest in going to the gym, which makes it easier for them to return. What’s more, winning back former members is much cheaper than attracting new ones. Digital marketing, for example, has a high cost per click, while email marketing, ideal for contacting former members, is much more affordable.<\/span><\/p>\n

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Divide former members<\/b><\/h3>\n

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Not all former members have the same value for the Gym. Let’s analyse some factors in order to divide them:<\/span><\/p>\n