{"id":31207,"date":"2023-02-21T11:00:00","date_gmt":"2023-02-21T11:00:00","guid":{"rendered":"https:\/\/onvirtualgym.com\/sin-categorizar\/7-consejos-que-no-pueden-faltar-en-la-campanas-de-google-ads-en-su-gimnasio\/"},"modified":"2025-09-18T16:51:38","modified_gmt":"2025-09-18T16:51:38","slug":"7-consejos-que-no-pueden-faltar-en-la-campanas-de-google-ads-en-su-gimnasio","status":"publish","type":"post","link":"https:\/\/onvirtualgym.com\/es\/marketing-es\/7-consejos-que-no-pueden-faltar-en-la-campanas-de-google-ads-en-su-gimnasio\/","title":{"rendered":"7 consejos que no pueden faltar en la campa\u00f1as de google ads en su gimnasio"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.27.4″ custom_padding_tablet=\u00bb50px|0|50px|0″ custom_padding_phone=\u00bb110px||||false|false\u00bb hover_enabled=\u00bb0″ transparent_background=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb disabled_on=\u00bboff|off|off\u00bb sticky_enabled=\u00bb0″][et_pb_row _builder_version=\u00bb4.16″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb80px|||\u00bb custom_margin_tablet=\u00bb0px|||\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbArial|700||on|||||\u00bb title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#d41e41″ title_font_size=\u00bb43px\u00bb meta_text_align=\u00bbcenter\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb title_font_size_tablet=\u00bb43px\u00bb title_font_size_phone=\u00bb30px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2023\/01\/Google-Ads1.webp\u00bb alt=\u00bbGoogle Ads\u00bb title_text=\u00bbGoogle Ads\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb admin_label=\u00bbImage Desktop\u00bb _builder_version=\u00bb4.19.4″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2023\/01\/Google-Ads-2.webp\u00bb alt=\u00bbGoogle Ads\u00bb title_text=\u00bbGoogle Ads\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbImage Mobile\u00bb _builder_version=\u00bb4.19.4″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_image][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDesktop\u00bb _builder_version=\u00bb4.16″ meta_font=\u00bbArial||||||||\u00bb meta_font_size=\u00bb18px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|on\u00bb admin_label=\u00bbMobile\u00bb _builder_version=\u00bb4.16″ title_font=\u00bb||||||||\u00bb title_text_align=\u00bbright\u00bb title_font_size=\u00bb5px\u00bb meta_font=\u00bbArial||||||||\u00bb meta_text_align=\u00bbright\u00bb meta_font_size=\u00bb8px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb custom_margin=\u00bb-10px|||\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px|0|0|0|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.19.4″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#00323d\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Crear campa\u00f1as online es una de las formas m\u00e1s eficaces de atraer tr\u00e1fico al sitio web de su gimnasio y obtener mejores resultados.<\/p>\n

OnVirtualGym<\/strong> le presenta 7 consejos que debe tener en cuenta en sus campa\u00f1as de Google Ads:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.4″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#00323d\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

1. Inicio<\/strong><\/span><\/h2>\n

Recoja toda la informaci\u00f3n posible sobre su negocio, que puede obtener a trav\u00e9s de Google Analytics. Cu\u00e1ntas personas visitan el sitio web, origen, tiempo de permanencia, qu\u00e9 p\u00e1gina es la m\u00e1s visitada del sitio web, qu\u00e9 regi\u00f3n del pa\u00eds visita m\u00e1s el sitio web. <\/p>\n

<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

2. Competencia<\/strong><\/span><\/h2>\n

Su sitio web puede estar bien planificado y tener todas las funciones que necesita para obtener m\u00e1s visibilidad, pero aun as\u00ed es posible no consiga los clientes que desea. \u00bfHa pensado alguna vez que el problema puede ser la competencia? <\/p>\n

Recoja la siguiente informaci\u00f3n:
\u2022 Cu\u00e1les son sus competidores y d\u00f3nde aparecen en Google;
\u2022 Cu\u00e1les ya se anuncian en Google Ads;
\u2022 Qu\u00e9 p\u00e1ginas de destino utilizan en sus campa\u00f1as;
\u2022 C\u00f3mo se anuncian.<\/p>\n

 <\/p>\n

3. Palabra clave<\/strong><\/span><\/h2>\n

Estudie las palabras clave a las que dar\u00e1 prioridad en sus anuncios (t\u00edtulos, descripci\u00f3n). Seleccione t\u00e9rminos relevantes en el anuncio para ganar m\u00e1s relevancia, ya que ofrece (tanto en la segmentaci\u00f3n como en el texto) lo que el p\u00fablico est\u00e1 buscando. Deber\u00eda seleccionar menos palabras clave, pero m\u00e1s espec\u00edficas, ya que dan m\u00e1s resultados en las campa\u00f1as de Google Ads. <\/p>\n

 <\/p>\n

4. Crear anuncios distintos para cada fase del embudo<\/strong><\/span><\/h2>\n

Siempre debe crear anuncios distintos para cada fase del embudo (parte superior, media e inferior del embudo). Independientemente de si utiliza un embudo de ventas, todos sus clientes pasar\u00e1n por estas 3 fases. Debe crear anuncios diferentes para cada fase en funci\u00f3n de su objetivo. Si la persona ya sabe lo que quiere y sabe c\u00f3mo resolver su problema, debe crear anuncios para la \u00faltima fase del embudo. <\/p>\n

 <\/p>\n

5. Presupuesto de la campa\u00f1a<\/strong><\/span><\/h2>\n

Con miedo a invertir en campa\u00f1as, los anunciantes suelen poner un presupuesto diario bajo. En estos casos, Google mostrar\u00e1 su anuncio unas cuantas veces y el retorno no ser\u00e1 el esperado. <\/p>\n

Para que sus anuncios tengan m\u00e1s visibilidad, opte por colocar un valor diario que le permita obtener m\u00e1s tr\u00e1fico que se traduzca en m\u00e1s clientes.<\/p>\n

 <\/p>\n

6. P\u00e1ginas de destino<\/strong><\/span><\/h2>\n

No debe limitarse a dirigir a los clientes potenciales a la p\u00e1gina de inicio del sitio web de su gimnasio. Debe enviarlos a las p\u00e1ginas espec\u00edficas de los servicios que tiene en sus anuncios para lograr una mejor tasa de conversi\u00f3n. <\/p>\n

 <\/p>\n

7. Gesti\u00f3n de las campa\u00f1as<\/strong><\/span><\/h2>\n

Una vez finalizada la campa\u00f1a, no es el paso final de la misma. Para lograr mejores resultados en Google Ads debe profundizar en su conocimiento, como conocer sus reglas, formatos, lugares donde pueden aparecer los anuncios y otras caracter\u00edsticas que ir\u00e1 conociendo con el manejo del mismo. <\/p>\n

 <\/p>\n

 <\/p>\n

Google Ads<\/strong> es una poderosa herramienta para atraer tr\u00e1fico al sitio web de su gimnasio. El tr\u00e1fico que obtendr\u00e1 de las campa\u00f1as tiene como objetivo conseguir m\u00e1s clientes y para ello debe crearlas con algunos consejos que le presentamos en este art\u00edculo. Debe ser consciente de que puede crear mejores campa\u00f1as que sus competidores, pero no debe descuidar su sitio web, porque es ah\u00ed donde el tr\u00e1fico que obtenga de sus campa\u00f1as buscar\u00e1 sus contenidos y se convertir\u00e1 en clientes potenciales. Su sitio web debe ser f\u00e1cil de navegar, tener un dise\u00f1o de excelente calidad y destacar\u00e1 por su contenido y gran funcionalidad. <\/p>\n

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OnVirtualGym \u00ae<\/p>\n

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Informaci\u00f3n<\/p>\n

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Pol\u00edtica de Privacidad<\/a><\/div>\n
T\u00e9rminos y Condiciones<\/a><\/div>\n
Centro de Ayuda<\/a><\/div>\n
\n Sitemap<\/a>\n<\/div>\n

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S\u00edganos<\/p>\n

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\u00bfTe gustar\u00eda conocer varios consejos sobre Google Ads?
\u00a1S\u00edguenos en este art\u00edculo y conoce estos consejos que tenemos para ti! <\/p>\n","protected":false},"author":6,"featured_media":27848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[615],"tags":[687],"class_list":["post-31207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-es","tag-google-ads-es-2"],"yoast_head":"\n7 consejos que no pueden faltar en la campa\u00f1as de google ads en su gimnasio - OnVirtualGym<\/title>\n<meta name=\"description\" content=\"Google Ads es una herramienta esencial para obtener resultados para su gimnasio. 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