{"id":31380,"date":"2022-12-20T12:03:00","date_gmt":"2022-12-20T12:03:00","guid":{"rendered":"https:\/\/onvirtualgym.com\/sin-categorizar\/escriba-contenidos-inmejorables-con-el-metodo-p-a-s-t-o-r\/"},"modified":"2025-09-18T17:01:12","modified_gmt":"2025-09-18T17:01:12","slug":"escriba-contenidos-inmejorables-con-el-metodo-p-a-s-t-o-r","status":"publish","type":"post","link":"https:\/\/onvirtualgym.com\/es\/marketing-es\/escriba-contenidos-inmejorables-con-el-metodo-p-a-s-t-o-r\/","title":{"rendered":"Escriba contenidos Inmejorables con el m\u00e9todo P.A.S.T.O.R."},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.27.4″ custom_padding_tablet=\u00bb50px|0|50px|0″ custom_padding_phone=\u00bb110px||||false|false\u00bb hover_enabled=\u00bb0″ transparent_background=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb disabled_on=\u00bboff|off|off\u00bb sticky_enabled=\u00bb0″][et_pb_row _builder_version=\u00bb4.16″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb80px|||\u00bb custom_margin_tablet=\u00bb0px|||\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbArial|700||on|||||\u00bb title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#d41e41″ title_font_size=\u00bb43px\u00bb meta_text_align=\u00bbcenter\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb title_font_size_tablet=\u00bb43px\u00bb title_font_size_phone=\u00bb30px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2023\/03\/P.A.S.T.O.R..webp\u00bb alt=\u00bbM\u00e9todo PASTOR\u00bb title_text=\u00bbP.A.S.T.O.R.\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb admin_label=\u00bbImage Desktop\u00bb _builder_version=\u00bb4.19.5″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2023\/03\/P.A.S.T.O.R-mobile.webp\u00bb alt=\u00bbM\u00e9todo PASTOR\u00bb title_text=\u00bbP.A.S.T.O.R\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbImage Mobile\u00bb _builder_version=\u00bb4.19.5″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_image][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDesktop\u00bb _builder_version=\u00bb4.16″ meta_font=\u00bbArial||||||||\u00bb meta_font_size=\u00bb18px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|on\u00bb admin_label=\u00bbMobile\u00bb _builder_version=\u00bb4.16″ title_font=\u00bb||||||||\u00bb title_text_align=\u00bbright\u00bb title_font_size=\u00bb5px\u00bb meta_font=\u00bbArial||||||||\u00bb meta_text_align=\u00bbright\u00bb meta_font_size=\u00bb8px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb custom_margin=\u00bb-10px|||\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px|0|0|0|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.19.5″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#00323d\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Escribir copy convincente que aporte valor a quienes lo leen es un gran reto.<\/p>\n

Si todav\u00eda no conoce el t\u00e9rmino copy, considere que es simplemente el texto que lee online. En otras palabras, est\u00e1 leyendo copy ahora mismo. Si necesita crear nuevos contenidos para su gimnasio, ya sabe que el copy requiere planificaci\u00f3n y m\u00e9todo para atraer a los clientes, aportar valor, generar ventas y difundir el mensaje que quiere transmitir. <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.5″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#00323d\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

<\/strong><\/p>\n

Ray Edward cre\u00f3 la sigla P.A.S.T.O.R. para crear copywriting de calidad y eficiente. Vamos a explicarlo:
1. P<\/strong> significa PROBLEMA<\/strong>
2. A<\/strong> significa AMPLIFICACI\u00d3N<\/strong>
3. S<\/strong> significa HISTORIA o SOLUCI\u00d3N<\/strong>
4. T<\/strong> significa TRANSFORMACI\u00d3N <\/strong>o TESTIMONIO<\/strong>
5. O<\/strong> significa OFERTA<\/strong>
6. R<\/strong> significa RESPUESTA<\/strong><\/p>\n

La sigla PASTOR significa exactamente lo que significa. En otras palabras, el copywriter (el que crea el copy) es el \u201cpastor\u201d que gu\u00eda a sus lectores hacia una determinada oferta o soluci\u00f3n. <\/p>\n

Desplegando esta sigla en su gimnasio, ya podemos plantear algunas preguntas:<\/p>\n

\u2022 \u00bfCu\u00e1l es el problema o el reto de su cliente?
\u2022 \u00bfHasta qu\u00e9 punto es grave o exigente este problema?
\u2022 \u00bfDe qu\u00e9 manera puede resolver el problema del cliente?
\u2022 \u00bfCu\u00e1les son sus credenciales y los testimonios de otros clientes?
\u2022 \u00bfCu\u00e1l es la oferta espec\u00edfica de su servicio?
\u2022 \u00bfQu\u00e9 debe hacer el cliente para llegar a la soluci\u00f3n?<\/p>\n

El m\u00e9todo PASTOR le ofrece una visi\u00f3n de todos los puntos que debe abordar en su copy. Por lo tanto, le invitamos a aplicar este m\u00e9todo la pr\u00f3xima vez que cree contenidos. Compartiremos con usted un ejemplo para explorar este m\u00e9todo. <\/p>\n

 <\/p>\n

1.En primer lugar tenemos el PROBLEMA<\/strong>. En este punto, querr\u00e1 estudiar el problema que el cliente quiere resolver. <\/p>\n

\u201cLlevo muchos a\u00f1os haciendo ejercicio y no consigo masa muscular.\u201d<\/p>\n

\u201cHe probado varias dietas y nunca he tenido resultados.\u201d<\/p>\n

 <\/p>\n

2. En segundo lugar tenemos la AMPLIFICACI\u00d3N<\/strong>. En este punto debe describir las consecuencias de no resolver el problema. <\/p>\n

\u201c\u00bfVa a continuar gastando dinero en dietas que no funcionan?\u201d<\/p>\n

\u201c\u00bfHasta cu\u00e1ndo va a continuar sin cuidar de su salud, su bienestar y su autoestima?\u201d<\/p>\n

 <\/p>\n

3. En tercer lugar tenemos la HISTORIA <\/strong>o SOLUCI\u00d3N<\/strong>. Aqu\u00ed es donde se demuestra que el problema se puede resolver. <\/p>\n

\u201cEl se\u00f1or Jo\u00e3o ten\u00eda sobrepeso y quer\u00eda cambiar su estilo de vida. Su vida cambi\u00f3 cuando conoci\u00f3 el gimnasio X y encontr\u00f3 a los mejores profesionales para ayudarle. Hoy, el se\u00f1or Jo\u00e3o es una persona diferente, m\u00e1s realizada, m\u00e1s feliz y, sobre todo, m\u00e1s sana.\u201d<\/p>\n

 <\/p>\n

4. En cuarto lugar tenemos la TRANSFORMACI\u00d3N <\/strong>o TESTIMONIO<\/strong>. En este punto presenta con detalle la experiencia y transformaci\u00f3n del cliente al elegir su gimnasio. Los testimonios tambi\u00e9n son v\u00e1lidos para generar credibilidad y confianza en la empresa. <\/p>\n

\u201cAna consigui\u00f3 el peso que quer\u00eda gracias al acompa\u00f1amiento personalizado en el gimnasio X. \u00a1Hoy est\u00e1 en la mejor forma de su vida y con ganas de superar nuevos retos!\u201d<\/p>\n

 <\/p>\n

5. En quinto lugar tenemos la OFERTA<\/strong>. Explique claramente lo que el cliente obtendr\u00e1 al elegir su gimnasio. <\/p>\n

\u201cDesde las clases de grupo hasta la musculaci\u00f3n, con un acogedor SPA y un acompa\u00f1amiento nutricional. El Gimnasio X le ofrece una gran variedad de servicios con varios planes de suscripci\u00f3n para elegir.\u201d<\/p>\n

 <\/p>\n

6. En sexto lugar terminamos con la RESPUESTA<\/strong>. Este es el pitch final, impulsando la acci\u00f3n. D\u00edgale al cliente lo que tiene que hacer enseguida. <\/p>\n

\u201cPuede continuar sinti\u00e9ndose infeliz o puede cambiar su vida hoy mismo y conseguir la energ\u00eda, la salud y la imagen que siempre ha deseado. \u00a1Tome la decisi\u00f3n! Haga clic en el bot\u00f3n de abajo y sepa c\u00f3mo podemos ayudarle.\u201d<\/p>\n

 <\/p>\n

Y as\u00ed llegamos al final del m\u00e9todo P.A.S.T.O.R.<\/strong>. Una t\u00e9cnica sencilla, pero muy \u00fatil para ayudarle a crear un nuevo copy. \u00a1Implemente esta t\u00e9cnica en su estrategia y d\u00edganos los resultados! <\/p>\n

<\/strong><\/p>\n

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OnVirtualGym \u00ae<\/p>\n

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Informaci\u00f3n<\/p>\n

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Pol\u00edtica de Privacidad<\/a><\/div>\n
T\u00e9rminos y Condiciones<\/a><\/div>\n
Centro de Ayuda<\/a><\/div>\n
\n Sitemap<\/a>\n<\/div>\n

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S\u00edganos<\/p>\n

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\u00bfTe gustar\u00eda conocer algunos consejos para escribir contenidos inmejorables para tu Gimnasio?
\u00a1S\u00edguenos en este art\u00edculo y conoce estos consejos que tenemos para ti! <\/p>\n","protected":false},"author":9,"featured_media":27893,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[615],"tags":[705],"class_list":["post-31380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-es","tag-contenidos-es"],"yoast_head":"\nEscriba contenidos Inmejorables con el m\u00e9todo P.A.S.T.O.R.<\/title>\n<meta name=\"description\" content=\"El m\u00e9todo P.A.S.T.O.R. le ofrece una visi\u00f3n general de todos los puntos que debe tratar en su texto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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