{"id":31392,"date":"2022-12-06T11:00:00","date_gmt":"2022-12-06T11:00:00","guid":{"rendered":"https:\/\/onvirtualgym.com\/sin-categorizar\/6-tipos-de-contenido-que-debe-implementar-en-su-estrategia-de-marketing-digital\/"},"modified":"2025-09-18T17:03:37","modified_gmt":"2025-09-18T17:03:37","slug":"6-tipos-de-contenido-que-debe-implementar-en-su-estrategia-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/onvirtualgym.com\/es\/marketing-es\/6-tipos-de-contenido-que-debe-implementar-en-su-estrategia-de-marketing-digital\/","title":{"rendered":"6 Tipos de Contenido que debe Implementar en su Estrategia de Marketing Digital"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.27.4″ custom_padding_tablet=\u00bb50px|0|50px|0″ custom_padding_phone=\u00bb110px||||false|false\u00bb hover_enabled=\u00bb0″ transparent_background=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb disabled_on=\u00bboff|off|off\u00bb sticky_enabled=\u00bb0″][et_pb_row _builder_version=\u00bb4.16″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb80px|||\u00bb custom_margin_tablet=\u00bb0px|||\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbArial|700||on|||||\u00bb title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#d41e41″ title_font_size=\u00bb43px\u00bb meta_text_align=\u00bbcenter\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb title_font_size_tablet=\u00bb43px\u00bb title_font_size_phone=\u00bb30px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2022\/11\/Marketing-Digital1.webp\u00bb alt=\u00bbMarketing Digital\u00bb title_text=\u00bbMarketing Digital\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb admin_label=\u00bbImage Desktop\u00bb _builder_version=\u00bb4.19.0″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2022\/11\/Marketing-Digital3-1.webp\u00bb alt=\u00bbMarketing Digital\u00bb title_text=\u00bbMarketing Digital\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbImage Mobile\u00bb _builder_version=\u00bb4.19.0″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_image][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDesktop\u00bb _builder_version=\u00bb4.16″ meta_font=\u00bbArial||||||||\u00bb meta_font_size=\u00bb18px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|on\u00bb admin_label=\u00bbMobile\u00bb _builder_version=\u00bb4.16″ title_font=\u00bb||||||||\u00bb title_text_align=\u00bbright\u00bb title_font_size=\u00bb5px\u00bb meta_font=\u00bbArial||||||||\u00bb meta_text_align=\u00bbright\u00bb meta_font_size=\u00bb8px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb custom_margin=\u00bb-10px|||\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px|0|0|0|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.19.5″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#00323d\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Marketing de Contenidos<\/b><\/span><\/span><\/h2>\n

Crear contenidos \u00fatiles, atractivos y que aporten valor al p\u00fablico es una tarea que requiere planificaci\u00f3n. La creaci\u00f3n de contenidos<\/strong> no tiene que ver con lo que creemos que es mejor o con lo que nos gusta m\u00e1s. Se trata de alcanzar objetivos, que pueden ser atraer m\u00e1s clientes, promocionar un nuevo producto, crear brand awareness<\/em>, entre otros.
Como gestor de un gimnasio necesita tener su estrategia de Marketing Digital bien afinada. Seguramente ha experimentado el reto de no saber qu\u00e9 contenido publicar. Con tantas opciones es f\u00e1cil perderse y estar indeciso sobre las mejores opciones a tomar. Hemos compilado, para ayudarle, 6 tipos de contenido <\/strong>que debe implementar en su estrategia de Marketing Digital.<\/strong>  <\/p>\n

Contenido Inspirador<\/b><\/span><\/span><\/h3>\n

Cuando se trata de gimnasios, hay varias opciones para crear contenidos inspiradores. Puede, por ejemplo, contar la historia de superaci\u00f3n de un cliente del gimnasio. Una estrategia que funciona muy bien es poner, en imagen o video, el antes y el despu\u00e9s de un proceso de transformaci\u00f3n. El contenido debe apelar a las emociones y a la voluntad de superaci\u00f3n de las personas, inspir\u00e1ndolas a cambiar y a tomar decisiones importantes.  <\/p>\n

Contenido de entretenimiento<\/b><\/span><\/span><\/h3>\n

\u00a1A las personas les gusta entretenerse! Cr\u00e9eme, es verdad. As\u00ed, puede aprovechar la insaciable curiosidad humana con contenidos de tendencia (por ejemplo, reels<\/em>) o curiosidades. En este caso, funciona bien para mostrar la rutina diaria de su gimnasio y las historias que suceden behind the scenes.<\/em>  <\/p>\n

Contenido motivacional<\/b><\/span><\/span><\/h3>\n

El contenido motivacional acaba siendo tambi\u00e9n inspirador, pero m\u00e1s generalista. Seguro que ha visto frases inspiradoras publicadas en las redes sociales sobre una gran variedad de temas. Tambi\u00e9n puede profundizar y hablar un poco de los valores, la misi\u00f3n y la visi\u00f3n de su gimnasio. O incluso un remix de las mejores fotos tomadas durante sus entrenamientos.  <\/p>\n

Contenido promocional<\/b><\/span><\/span><\/h3>\n

Podemos considerarlo un tipo de contenido m\u00e1s comercial. El objetivo es convencer las personas de que su gimnasio es, sin duda, la mejor opci\u00f3n. Para ello, puede utilizar testimonios de clientes satisfechos, presentar estudios de caso y compartir los resultados de sus clientes. Tambi\u00e9n puede apostar por difundir contenido sobre las promociones que est\u00e1n en curso.  <\/p>\n

Contenido educativo<\/b><\/span><\/span><\/h3>\n

Este tipo de contenido le posicionar\u00e1 como una autoridad en su campo. Al fin y al cabo, a las personas les gusta sentirse informadas y es una forma de generar confianza en su marca.
\u00a1En el mundo de los gimnasios, no faltan opciones! Desde los habituales consejos de las nutricionistas, hasta tutoriales, infograf\u00edas, videos t\u00e9cnicos o art\u00edculos en el blog. Apueste por contenido de muy alto valor para ser reconocido en el mercado como experto en la materia.  <\/p>\n

Contenido \u201cdiferente\u201d<\/b><\/span><\/span><\/h3>\n

\u00bfSabe esa idea que parece demasiada \u201cfuera de la caja\u201d y que no quiere salir de su cabeza? \u00bfO ese contenido m\u00e1s controvertido que desaf\u00eda la l\u00f3gica y lo normal? Pues bien, es en este tipo de contenido donde puede dar rienda suelta a su creatividad y desafiarse a crear algo realmente diferente. Sin duda, la planificaci\u00f3n es esencial para una estrategia de contenidos ganadora. Aun as\u00ed, de vez en cuando, es importante probar nuevas ideas, atreverse con cosas diferentes y, sobre todo, sorprender.
\u00a1Le dejamos con este desaf\u00edo![\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCTA Desktop\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px|140px|0px|140px|false|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.16″ text_orientation=\u00bbright\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb55px||||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb|0px||||\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb custom_css_main_element=\u00bbfont-family: Arial;||font-weight: normal;||font-size: 18px;||line-height: 0.6;\u00bb global_colors_info=\u00bb{}\u00bb]\u00a1Acabe con el papel en su Gimnasio! \"Form<\/pee>\u00a1Innove su modo de Reservas! \"Form<\/pee>\u00a1Optimice la productividad de su Equipo! \"Form<\/pee>\u00a1Simplifique el Acompa\u00f1amiento Nutricional! \"Form<\/pee>\u00a1Aumente la Tasa de Retenci\u00f3n! \"Form<\/pee>[\/et_pb_code][et_pb_button button_url=\u00bbhttps:\/\/blog.onvirtualgym.com\/es\/formulario-blog-onvirtualgym\/\u00bb button_text=\u00bb\u00a1Ver una demostraci\u00f3n!\u00bb button_alignment=\u00bbright\u00bb _builder_version=\u00bb4.16″ custom_button=\u00bbon\u00bb button_text_size=\u00bb16px\u00bb button_text_color=\u00bb#00323d\u00bb 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Tablet\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2019\/07\/cta-ovg.png\u00bb _builder_version=\u00bb4.16″ width=\u00bb60%\u00bb width_last_edited=\u00bboff|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_code _builder_version=\u00bb4.16″ text_orientation=\u00bbleft\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb55px||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb-15px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb|0px||||\u00bb custom_padding_tablet=\u00bb|||125px|false|false\u00bb custom_padding_phone=\u00bb|0px||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb custom_css_main_element=\u00bbfont-family: Arial;||font-weight: bold;||font-size: 16px;||line-height: 0;\u00bb global_colors_info=\u00bb{}\u00bb]\"Form \u00a1Acabe con el papel en su Gimnasio!<\/pee>\"Form \u00a1Innove su modo de Reservas!<\/pee>\"Form \u00a1Optimice la productividad de su Equipo!<\/pee>\"Form \u00a1Simplifique el Acompa\u00f1amiento Nutricional!<\/pee>\"Form \u00a1Aumente la Tasa de Retenci\u00f3n!<\/pee>[\/et_pb_code][et_pb_button button_url=\u00bbhttps:\/\/blog.onvirtualgym.com\/es\/formulario-blog-onvirtualgym\/\u00bb button_text=\u00bb\u00a1Ver una demostraci\u00f3n!\u00bb 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global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_code _builder_version=\u00bb4.16″ text_orientation=\u00bbleft\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb55px||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb-15px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb|0px||||\u00bb custom_padding_tablet=\u00bb|||125px|false|false\u00bb custom_padding_phone=\u00bb|0px||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb custom_css_main_element=\u00bbfont-family: Arial;||font-weight: bold;||font-size: 13px;||line-height: 0;\u00bb global_colors_info=\u00bb{}\u00bb]\"Form \u00a1Acabe con el papel en su Gimnasio!<\/pee>\"Form \u00a1Innove su modo de Reservas!<\/pee>\"Form \u00a1Optimice la productividad de su Equipo!<\/pee>\"Form \u00a1Simplifique el Acompa\u00f1amiento Nutricional!<\/pee>\"Form \u00a1Aumente la Tasa de Retenci\u00f3n!<\/pee>[\/et_pb_code][et_pb_button 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OnVirtualGym \u00ae<\/p>\n

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Informaci\u00f3n<\/p>\n

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Pol\u00edtica de Privacidad<\/a><\/div>\n
T\u00e9rminos y Condiciones<\/a><\/div>\n
Centro de Ayuda<\/a><\/div>\n
\n Sitemap<\/a>\n<\/div>\n

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S\u00edganos<\/p>\n

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\u00bfQuieres conocer los diferentes tipos de contenido en la estrategia de Marketing Digital?
\u00a1S\u00edguenos en este art\u00edculo y conoce estos consejos que tenemos para ti! <\/p>\n","protected":false},"author":6,"featured_media":27903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[615],"tags":[712,627],"class_list":["post-31392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-es","tag-contenido-es-2","tag-marketing-digital-es-2"],"yoast_head":"\n6 Tipos de Contenido que debe Implementar en su Estrategia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Crear contenidos \u00fatiles, atractivos y que aporten valor a la audiencia es una tarea que requiere una estrategia de Marketing Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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