{"id":31432,"date":"2022-11-08T11:00:00","date_gmt":"2022-11-08T11:00:00","guid":{"rendered":"https:\/\/onvirtualgym.com\/sin-categorizar\/ideas-de-marketing-digital-para-gimnsaios-con-poco-presupuesto\/"},"modified":"2025-09-18T17:06:54","modified_gmt":"2025-09-18T17:06:54","slug":"ideas-de-marketing-digital-para-gimnsaios-con-poco-presupuesto","status":"publish","type":"post","link":"https:\/\/onvirtualgym.com\/es\/marketing-es\/ideas-de-marketing-digital-para-gimnsaios-con-poco-presupuesto\/","title":{"rendered":"Ideas de Marketing Digital para Gimnsaios con poco Presupuesto"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.27.4″ custom_padding_tablet=\u00bb50px|0|50px|0″ custom_padding_phone=\u00bb110px||||false|false\u00bb hover_enabled=\u00bb0″ transparent_background=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb disabled_on=\u00bboff|off|off\u00bb sticky_enabled=\u00bb0″][et_pb_row _builder_version=\u00bb4.16″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb80px|||\u00bb custom_margin_tablet=\u00bb0px|||\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbArial|700||on|||||\u00bb title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#d41e41″ title_font_size=\u00bb43px\u00bb meta_text_align=\u00bbcenter\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb title_font_size_tablet=\u00bb43px\u00bb title_font_size_phone=\u00bb30px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2022\/10\/Marketing-Digital1.webp\u00bb alt=\u00bbMarketing Digital\u00bb title_text=\u00bbMarketing Digital\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb admin_label=\u00bbImage Desktop\u00bb _builder_version=\u00bb4.18.0″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2022\/10\/Marketing-Digital2.webp\u00bb alt=\u00bbMarketing Digital\u00bb title_text=\u00bbMarketing Digital\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbImage Mobile\u00bb _builder_version=\u00bb4.18.0″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_image][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDesktop\u00bb _builder_version=\u00bb4.16″ meta_font=\u00bbArial||||||||\u00bb meta_font_size=\u00bb18px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|on\u00bb admin_label=\u00bbMobile\u00bb _builder_version=\u00bb4.16″ title_font=\u00bb||||||||\u00bb title_text_align=\u00bbright\u00bb title_font_size=\u00bb5px\u00bb meta_font=\u00bbArial||||||||\u00bb meta_text_align=\u00bbright\u00bb meta_font_size=\u00bb8px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb custom_margin=\u00bb-10px|||\u00bb global_colors_info=\u00bb{}\u00bb] [\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px|0|0|0|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.19.5″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#00323d\u00bb global_colors_info=\u00bb{}\u00bb]El marketing digital es mucho m\u00e1s que un concepto de moda. Las mejores ideas de marketing tienen el potencial de llevar a los gimnasios a ganar m\u00e1s reconocimiento, clientes y ventas. Sin embargo, cuando el presupuesto es bajo, las mejores ideas e intenciones pueden no ser m\u00e1s que eso.
No hay duda de que la expectativa de conseguir nuevos clientes a trav\u00e9s del marketing digital es v\u00e1lida. Sin embargo, la idea de tener que gastar cientos o miles de euros en sitios web, anuncios, dise\u00f1o gr\u00e1fico, software o influencers puede desanimar al gestor m\u00e1s optimista. No hay duda de que tener dinero para invertir puede dar excelentes resultados. Aun as\u00ed, cuando se trata de marketing digital, hay mucho que se puede hacer incluso cuando el presupuesto es ajustado.  <\/p>\n

Apueste por Google MyBusiness<\/b><\/span><\/span><\/h2>\n

Google MyBusiness es una gran herramienta para la promoci\u00f3n de empresas a nivel local. \u00a1Adem\u00e1s, es gratuita! Todo lo que tiene que hacer es crear su p\u00e1gina de empresa en Google MyBusiness y, con el tiempo, aparecer\u00e1 en los resultados de b\u00fasqueda para gimnasios de Google.
Aparecer en las b\u00fasquedas de Google, as\u00ed como en Google Maps, puede dar a su gimnasio el boost <\/em>que necesita para ser encontrado m\u00e1s f\u00e1cilmente por los potenciales interesados. Tambi\u00e9n puede impactar de manera m\u00e1s consistente a las personas que est\u00e1n dentro de su \u00e1rea geogr\u00e1fica. Sus clientes tambi\u00e9n pueden dejar reviews <\/em>del gimnasio, lo que acaba siendo una forma muy potente de dar a conocer su negocio.  <\/p>\n

Ofrezca suscripciones a nichos espec\u00edficos<\/b><\/span><\/span><\/h2>\n

La estrategia detr\u00e1s de esta idea es crear condiciones de suscripci\u00f3n seg\u00fan una determinada categor\u00eda de clientes, por ejemplo:
\u2022 Estudiantes
\u2022 Parejas
\u2022 Poblaci\u00f3n mayor
Esto le permite dar a conocer su gimnasio a un grupo demogr\u00e1fico m\u00e1s amplio, creando un incentivo extra de exclusividad para que estas personas quieran conocer mejor su gimnasio.  <\/p>\n

Perfeccione su discurso de venta<\/b><\/span><\/span><\/h2>\n

La ventana de oportunidad para captar la atenci\u00f3n de las personas es muy corta. Por ello, debe afinar su discurso de ventas para lograr un impacto positivo y persuasivo. La clave es saber qu\u00e9 motiva al p\u00fablico que se quiere impactar. \u00bfLas personas buscan un cambio de estilo de vida? \u00bfPara perder peso? \u00bfO simplemente quieren informaci\u00f3n sencilla y pr\u00e1ctica para mantenerse sanas? Anticipe las preguntas del p\u00fablico y tenga un mensaje de empat\u00eda y cercan\u00eda en su relaci\u00f3n con las personas.  <\/p>\n

Utilice el storytelling<\/b><\/span><\/span><\/h2>\n

Ya compartimos aqu\u00ed un art\u00edculo <\/a>sobre c\u00f3mo se puede usar el storytelling <\/em>para \u201ctransmitir un mensaje \u00fanico e inolvidable, conectando de una manera mucho m\u00e1s fuerte a nivel emocional.\u201d Cuente una historia que demuestre su nivel de experiencia y c\u00f3mo su gimnasio est\u00e1 preparado para responder a las preguntas, los retos y las expectativas del cliente potencial.  <\/p>\n

Participe en la comunidad<\/b><\/span><\/span><\/h2>\n

A menudo, los gestores piensan en el marketing como una estrategia a gran escala, algo grandioso. Pero lo cierto es que su \u201coro\u201d puede estar en pensar a una menor escala y centrarse en su comunidad local.
Cuando se piensa a nivel local se puede crear un mensaje m\u00e1s cercano y atractivo, en lugar de una relaci\u00f3n fr\u00eda y muy \u201ccorporativa\u201d. Hay muchos gimnasios en todo el pa\u00eds que han tenido un gran \u00e9xito porque se han centrado en las necesidades y los retos de la comunidad local.  <\/p>\n

Publique contenidos de alta calidad<\/b><\/span><\/span><\/h2>\n

Cree en nosotros, no tiene que gastar una fortuna para crear un contenido de la m\u00e1s alta calidad para sus clientes potenciales. \u00bfNo sabe crear videos en Youtube? Puede aprender a hacer videos sencillos, pero ricos en informaci\u00f3n y contenido. \u00bfCree que no tiene talento para escribir? No es necesario, si sabe dar a las personas la informaci\u00f3n que buscan para mejorar sus vidas. \u00bfNo tiene tiempo para enviar correos electr\u00f3nicos? En lugar de enviar correos electr\u00f3nicos todos los d\u00edas, reserve 1 h de su semana para crear una newsletter semanal con informaci\u00f3n, sugerencias de ejercicios, etc. \u00bfNo puede contratar influencers<\/em>? Haga stories <\/em>cortas con personas que hacen ejercicio en su gimnasio.  En conclusi\u00f3n, si su gimnasio no tiene un gran presupuesto para invertir en marketing digital, tiene que ser creativo. No cabe duda de que el dinero es una gran ayuda, pero al fin y al cabo el \u00e9xito de una campa\u00f1a de marketing est\u00e1 en impactar a las personas correctas, con el contenido correcto. \u00bfPor qu\u00e9 no pone en pr\u00e1ctica algunos de estos consejos? Y, si necesita m\u00e1s inspiraci\u00f3n, no deje de echar un vistazo a nuestro blog, con decenas de art\u00edculos que le ayudar\u00e1n a potenciar la estrategia de marketing digital de su gimnasio\u2026. Sin gastar mucho dinero \ud83d\ude09 [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCTA Desktop\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px|140px|0px|140px|false|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.16″ text_orientation=\u00bbright\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb55px||||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb 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OnVirtualGym \u00ae<\/p>\n

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Informaci\u00f3n<\/p>\n

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Pol\u00edtica de Privacidad<\/a><\/div>\n
T\u00e9rminos y Condiciones<\/a><\/div>\n
Centro de Ayuda<\/a><\/div>\n
\n Sitemap<\/a>\n<\/div>\n

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S\u00edganos<\/p>\n

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\u00bfQuieres conocer ideas de Marketing Digital para tu Gimnasio?
\u00a1S\u00edguenos en este art\u00edculo y conoce estos consejos que tenemos para ti! <\/p>\n","protected":false},"author":6,"featured_media":27925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[615],"tags":[718],"class_list":["post-31432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-es","tag-presupuesto-es"],"yoast_head":"\nIdeas de Marketing Digital para Gimnsaios con poco Presupuesto<\/title>\n<meta name=\"description\" content=\"Descubre 6 ideas que OnVirtualGym ha preparado especialmente para que aumentes el potencial de tu Gimnasio a trav\u00e9s del Marketing Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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