{"id":31459,"date":"2022-10-04T11:00:00","date_gmt":"2022-10-04T11:00:00","guid":{"rendered":"https:\/\/onvirtualgym.com\/sin-categorizar\/los-45-mejores-consejos-de-marketing-digital-para-aplicar-en-el-gimnasio\/"},"modified":"2024-07-26T16:40:45","modified_gmt":"2024-07-26T16:40:45","slug":"los-45-mejores-consejos-de-marketing-digital-para-aplicar-en-el-gimnasio","status":"publish","type":"post","link":"https:\/\/onvirtualgym.com\/es\/marketing-es\/los-45-mejores-consejos-de-marketing-digital-para-aplicar-en-el-gimnasio\/","title":{"rendered":"Los 45 Mejores consejos de Marketing Digital para aplicar en el Gimnasio"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ custom_padding_tablet=\u00bb50px|0|50px|0″ custom_padding_phone=\u00bb110px||||false|false\u00bb transparent_background=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb80px|||\u00bb custom_margin_tablet=\u00bb0px|||\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbArial|700||on|||||\u00bb title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#d41e41″ title_font_size=\u00bb43px\u00bb meta_text_align=\u00bbcenter\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb title_font_size_tablet=\u00bb43px\u00bb title_font_size_phone=\u00bb30px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2022\/09\/Marketing-Digital1.webp\u00bb alt=\u00bbMarketing Digital\u00bb title_text=\u00bbMarketing Digital\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb admin_label=\u00bbImage Desktop\u00bb _builder_version=\u00bb4.18.0″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] 
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Marketing Digital para Aumentar las ventas de su Gimnasio<\/b><\/span><\/span><\/h2>\n

Si busca hacer crecer las ventas de su Gimnasio a trav\u00e9s del Marketing Digital, seguramente se ha encontrado con varios temas que siempre est\u00e1n presentes de una u otra manera: palabras clave, contenidos, email marketing, blog, redes sociales, SEO e im\u00e1genes solo para nombrar algunos ejemplos. Las acciones de Marketing Digital deben responder a una estrategia y establecerse de forma peri\u00f3dica, con planificaci\u00f3n y toma de decisiones. Con tantas opciones para elegir, lo dif\u00edcil es saber por d\u00f3nde empezar. Hoy recogemos los 45 mejores consejos <\/strong>que hemos compartido en art\u00edculos anteriores. De forma r\u00e1pida, directa y concisa, puede aprovechar para repasar y ampliar sus conocimientos de marketeer. \u00a1As\u00ed que tome nota! 1.<\/strong> Defina el p\u00fablico objetivo y cree un buyer persona 2.<\/strong> Cree contenidos espec\u00edficos para cada canal 3. <\/strong>Utilice las redes sociales para promocionar sus contenidos 4.<\/strong> Invierta en un dise\u00f1ador gr\u00e1fico cualificado 5.<\/strong> Escriba art\u00edculos de blog que respondan a las preguntas relevantes de su p\u00fablico 6.<\/strong> Env\u00ede un bolet\u00edn con una cierta periodicidad (diaria, semanal, mensual, \u2026) 7.<\/strong> Cree v\u00eddeos en YouTube y comparta informaci\u00f3n relevante de forma visual 8.<\/strong> Cree un calendario de publicaciones en las redes sociales 9.<\/strong> Colabore con influencers para dar mayor visibilidad a su negocio 10.<\/strong> Analice y seleccione un conjunto espec\u00edfico de palabras clave (keywords) para utilizar en su sitio web, blog y publicaciones 11.<\/strong> Identifique los objetivos a corto, medio y largo plazo de su estrategia de marketing digital 12.<\/strong> Conc\u00e9ntrese en la necesidad principal de su cliente 13.<\/strong> Mantenga un blog y actual\u00edcelo con frecuencia 14. <\/strong>Invierta en publicidad de pago por clic (PPC) 15. <\/strong>Utilice las infograf\u00edas para compartir informaci\u00f3n de forma visual 16. <\/strong>Especial\u00edcese en un tema concreto dentro de su \u00e1rea de negocio y sea reconocido como una autoridad en ese tema 17.<\/strong> Eval\u00fae si su sitio web es f\u00e1cil de usar y de navegar 18.<\/strong> Invierta en publicidad de pago en Facebook e Instagram 19. <\/strong>Cree una propuesta de valor \u00fanica 20.<\/strong> Recicle contenidos y util\u00edcelo en otros canales 21. <\/strong>Desarrolle un pitch de ventas para su servicio 22. <\/strong>Cree una landing page para captar leads 23. <\/strong>Sea coherente en sus acciones de marketing 24.<\/strong> Elija los KPI m\u00e1s importantes para su negocio 25.<\/strong> No tenga miedo de correr riesgos 26. <\/strong>Ofrezca un producto o servicio que nadie m\u00e1s ofrece 27. <\/strong>Cree un eslogan 28.<\/strong> Cree v\u00eddeos de testimonios y estudios de casos y publ\u00edquelos en su sitio web 29.<\/strong> Apueste por el storytelling 30. <\/strong>Defina los valores, la misi\u00f3n y la visi\u00f3n de su negocio 31. <\/strong>Utilice el principio 80\/20 en sus decisiones estrat\u00e9gicas 32.<\/strong> Si algo no funciona, deje de hacerlo 33.<\/strong> Utilice un gestor de tareas y proyectos como el Trello o similar 34. <\/strong>Utilice el an\u00e1lisis SWOT 35.<\/strong> Responda a los mensajes en las redes sociales y otros canales de forma coherente y regular 36.<\/strong> Utilice pruebas A\/B en sus campa\u00f1as de correo electr\u00f3nico 37.<\/strong> No se gu\u00ede por la improvisaci\u00f3n, sino por los resultados 38.<\/strong> No cree contenido duplicado 39.<\/strong> Identifique su nicho de mercado 40.<\/strong> No cree un mensaje demasiado generalizado 41. <\/strong>Aprenda siempre de sus errores 42.<\/strong> Observe siempre a la competencia 43. <\/strong>Evite enfocarse exclusivamente en el precio, enf\u00f3quese en el valor que entregar\u00e1 al cliente 44. <\/strong>Utilice el Google MyBusiness 45.<\/strong> Entregue siempre un poco m\u00e1s de lo que prometi\u00f3[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbCTA Desktop\u00bb _builder_version=\u00bb4.16″ background_image=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2019\/07\/cta-background.png\u00bb custom_padding=\u00bb0px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px|140px|0px|140px|false|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.16″ text_orientation=\u00bbright\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb55px||||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb|0px||||\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb custom_css_main_element=\u00bbfont-family: Arial;||font-weight: normal;||font-size: 18px;||line-height: 0.6;\u00bb global_colors_info=\u00bb{}\u00bb]\u00a1Acabe con el papel en su Gimnasio! \"Form<\/pee>\u00a1Innove su modo de Reservas! \"Form<\/pee>\u00a1Optimice la productividad de su Equipo! \"Form<\/pee>\u00a1Simplifique el Acompa\u00f1amiento Nutricional! \"Form<\/pee>\u00a1Aumente la Tasa de Retenci\u00f3n! \"Form<\/pee>[\/et_pb_code][et_pb_button button_url=\u00bbhttps:\/\/blog.onvirtualgym.com\/es\/formulario-blog-onvirtualgym\/\u00bb button_text=\u00bb\u00a1Ver una demostraci\u00f3n!\u00bb button_alignment=\u00bbright\u00bb _builder_version=\u00bb4.16″ custom_button=\u00bbon\u00bb button_text_size=\u00bb16px\u00bb button_text_color=\u00bb#00323d\u00bb button_border_width=\u00bb2px\u00bb button_border_radius=\u00bb4px\u00bb button_letter_spacing=\u00bb0px\u00bb button_font=\u00bbArial|600|||||||\u00bb button_use_icon=\u00bboff\u00bb custom_margin=\u00bb40px||||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb8px||8px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb 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custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb|0px||||\u00bb custom_padding_tablet=\u00bb|||125px|false|false\u00bb custom_padding_phone=\u00bb|0px||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb custom_css_main_element=\u00bbfont-family: Arial;||font-weight: bold;||font-size: 16px;||line-height: 0;\u00bb global_colors_info=\u00bb{}\u00bb]\"Form \u00a1Acabe con el papel en su Gimnasio!<\/pee>\"Form \u00a1Innove su modo de Reservas!<\/pee>\"Form \u00a1Optimice la productividad de su Equipo!<\/pee>\"Form \u00a1Simplifique el Acompa\u00f1amiento Nutricional!<\/pee>\"Form \u00a1Aumente la Tasa de Retenci\u00f3n!<\/pee>[\/et_pb_code][et_pb_button button_url=\u00bbhttps:\/\/blog.onvirtualgym.com\/es\/formulario-blog-onvirtualgym\/\u00bb button_text=\u00bb\u00a1Ver una demostraci\u00f3n!\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ custom_button=\u00bbon\u00bb button_text_size=\u00bb14px\u00bb 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disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbCTA Mobile\u00bb _builder_version=\u00bb4.16″ background_image=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2019\/07\/cta-background.png\u00bb custom_padding=\u00bb0px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2019\/07\/cta-ovg.png\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ width=\u00bb60%\u00bb width_last_edited=\u00bboff|desktop\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_code _builder_version=\u00bb4.16″ text_orientation=\u00bbleft\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb55px||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb-15px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb|0px||||\u00bb custom_padding_tablet=\u00bb|||125px|false|false\u00bb custom_padding_phone=\u00bb|0px||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb custom_css_main_element=\u00bbfont-family: Arial;||font-weight: bold;||font-size: 13px;||line-height: 0;\u00bb global_colors_info=\u00bb{}\u00bb]\"Form \u00a1Acabe con el papel en su Gimnasio!<\/pee>\"Form \u00a1Innove su modo de Reservas!<\/pee>\"Form \u00a1Optimice la productividad de su Equipo!<\/pee>\"Form \u00a1Simplifique el Acompa\u00f1amiento Nutricional!<\/pee>\"Form \u00a1Aumente la Tasa de Retenci\u00f3n!<\/pee>[\/et_pb_code][et_pb_button button_url=\u00bbhttps:\/\/blog.onvirtualgym.com\/es\/formulario-blog-onvirtualgym\/\u00bb button_text=\u00bb\u00a1Ver una demostraci\u00f3n!\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ custom_button=\u00bbon\u00bb button_text_size=\u00bb14px\u00bb button_text_color=\u00bb#00323d\u00bb button_border_width=\u00bb2px\u00bb button_border_radius=\u00bb4px\u00bb button_letter_spacing=\u00bb0px\u00bb button_font=\u00bbArial|600|||||||\u00bb button_use_icon=\u00bboff\u00bb custom_margin=\u00bb40px||||false|false\u00bb custom_margin_tablet=\u00bb55px||-30px||false|false\u00bb custom_margin_phone=\u00bb40px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb||||false|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb 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text_font=\u00bbArial|600|||||||\u00bb text_text_color=\u00bb#00323d\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_font=\u00bb||||||||\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb3px||8px||false|false\u00bb custom_css_main_element=\u00bbfont-weight: 900;\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

OnVirtualGym \u00ae<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbArial|700|||||||\u00bb text_text_color=\u00bb#00323d\u00bb text_font_size=\u00bb15px\u00bb text_line_height=\u00bb2.1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb||-5px||false|false\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

INFORMACI\u00d3N<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px|||\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Pol\u00edtica de Privacidad<\/a><\/div>\n
T\u00e9rminos y Condiciones<\/a><\/div>\n
Centro de Ayuda<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbArial|700|||||||\u00bb text_text_color=\u00bb#00323d\u00bb text_font_size=\u00bb15px\u00bb text_line_height=\u00bb2.1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb||8px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

S\u00cdGANOS<\/p>\n

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facebook<\/p>\n

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\u00bfTe gustar\u00eda conocer los 45 mejores consejos de Marketing Digital para aplicar en el Gimnasio?
\u00a1S\u00edguenos en este art\u00edculo y conoce estos consejos que tenemos para ti! <\/p>\n","protected":false},"author":6,"featured_media":28100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[615],"tags":[627],"class_list":["post-31459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-es","tag-marketing-digital-es-2"],"yoast_head":"\nLos 45 Mejores consejos de Marketing Digital para aplicar en el Gimnasio<\/title>\n<meta name=\"description\" content=\"Descubre los 45 mejores consejos de Marketing Digital para aplicar en tu Gimnasio y obtener m\u00e1s resultados y aumentar las ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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