{"id":31469,"date":"2022-09-20T11:00:00","date_gmt":"2022-09-20T11:00:00","guid":{"rendered":"https:\/\/onvirtualgym.com\/sin-categorizar\/no-cometa-estos-errores-en-su-marketing-de-contenidos\/"},"modified":"2024-07-29T08:16:48","modified_gmt":"2024-07-29T08:16:48","slug":"no-cometa-estos-errores-en-su-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/onvirtualgym.com\/es\/marketing-es\/no-cometa-estos-errores-en-su-marketing-de-contenidos\/","title":{"rendered":"No cometa estos errores en su marketing de contenidos."},"content":{"rendered":"

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\n[\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2023\/03\/5-erros-marketing-conteudos.webp\u00bb alt=\u00bbMarketing de Contenidos\u00bb title_text=\u00bb5-errores-marketing-contenidos\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb admin_label=\u00bbImage Desktop\u00bb _builder_version=\u00bb4.19.5″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2023\/03\/5-erros-marketing-conteudos-mobile.webp\u00bb alt=\u00bbMarketing de Contenidos\u00bb title_text=\u00bb5-errores-marketing-contenidos\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbImage Mobile\u00bb _builder_version=\u00bb4.19.5″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_image][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDesktop\u00bb _builder_version=\u00bb4.16″ meta_font=\u00bbArial||||||||\u00bb meta_font_size=\u00bb18px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_post_title][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|on\u00bb admin_label=\u00bbMobile\u00bb _builder_version=\u00bb4.16″ title_font=\u00bb||||||||\u00bb title_text_align=\u00bbright\u00bb title_font_size=\u00bb5px\u00bb meta_font=\u00bbArial||||||||\u00bb meta_text_align=\u00bbright\u00bb meta_font_size=\u00bb8px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb custom_margin=\u00bb-10px|||\u00bb global_colors_info=\u00bb{}\u00bb] 
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El Marketing de Contenidos es una t\u00e9cnica que consiste en la creaci\u00f3n de contenidos altamente relevantes, valiosos y de calidad para impactar un determinado p\u00fablico. La creaci\u00f3n de contenido, transversal a todo el Ecosistema Digital busca alcanzar los objetivos establecidos, desde la captaci\u00f3n de potenciales clientes hasta la adquisici\u00f3n de nuevos clientes. <\/p>\n

Hay muchas formas de crear grandes contenidos. Sin embargo, todos somos Humanos. Cometemos errores. Compartimos el contenido equivocado, o de la manera errada, o en el momento <\/em>equivocado. Y eso lleva a frustraci\u00f3n, a la p\u00e9rdida de tiempo y, en el peor de los casos, a objetivos no alcanzados. En un minuto puede arruinar toda su estrategia. Por ello, le sugerimos que est\u00e9 atento y tome nota de estos 5 errores comunes. <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.5″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#00323d\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Falta de estrategia<\/b><\/span><\/span><\/h2>\n

El problema de muchas marcas que apuestan por la creaci\u00f3n de contenidos es la falta de estrategia. Comparten contenidos que les parecen interesantes, pero que no tienen nada que ver con su p\u00fablico. No tienen un plan de contenidos trabajado y optimizado, por lo que sus redes sociales y su bolet\u00edn de noticias son actualizados casi de forma aleatoria y sin mucha consistencia.
Si a\u00fan no tiene una estrategia definida, lo mejor es empezar por ah\u00ed. \u00bfQui\u00e9n es su p\u00fablico objetivo? \u00bfEn qu\u00e9 plataformas quiere estar presente? \u00bfQu\u00e9 formato de contenido (v\u00eddeo, blog, p\u00f3dcast) utilizar\u00e1? \u00bfCu\u00e1l es la periodicidad?
Ese es el primer paso. Sin una estrategia, los resultados no aparecer\u00e1n. <\/p>\n

Contenidos poco cre\u00edbles<\/b><\/span><\/span><\/h2>\n

Traicionar la confianza de su p\u00fablico es uno de los peores errores que puede cometer. Lamentablemente, hay varios casos de publicidad enga\u00f1osa, de prometer cosas que no se pueden cumplir, de hacer spam, entre otras pr\u00e1cticas menos correctas. Seguro que ya se ha encontrado con situaciones de clickbait, haciendo clic por error en un contenido que no ten\u00eda nada que ver con lo que promet\u00eda. \u00a1Tenga tolerancia cero con los contenidos de poca credibilidad, es la reputaci\u00f3n de su marca la que est\u00e1 en juego! <\/p>\n

Demasiado enfoque en la venta y poco en el valor del contenido<\/b><\/span><\/span><\/h2>\n

Adem\u00e1s de los contenidos poco cre\u00edbles, los consumidores tambi\u00e9n tienden a rechazar los que son demasiado promocionales. \u00a1Nos referimos a ese tipo de contenidos que siempre intentan vender algo\u2026 siempre! Si su contenido se enfoca demasiado en la venta, no solo ser\u00e1 demasiado obvio, sino que puede generar el efecto contrario al que desea.
En lugar de enfocarse en lo que el contenido puede obtener de los consumidores, hay que ver c\u00f3mo los consumidores pueden obtener algo valor del contenido. De este modo, pondr\u00e1 la percepci\u00f3n de los consumidores en lo que pueden ganar cuando comparte contenidos valiosos. Esto generar\u00e1 una relaci\u00f3n de confianza y empat\u00eda. <\/p>\n

Falta de paciencia<\/b><\/span><\/span><\/h2>\n

Los resultados de su estrategia no aparecen de la noche a la ma\u00f1ana. Un error muy com\u00fan es cambiar los contenidos y la estrategia todo el tiempo. Cuando se hace eso se hace m\u00e1s dif\u00edcil saber si su estrategia de contenidos est\u00e1 funcionando o no. Dese tiempo y establezca objetivos a corto plazo, pero tambi\u00e9n a medio y largo plazo. Despu\u00e9s de un tiempo, con una muestra de datos m\u00e1s s\u00f3lida, resulta m\u00e1s f\u00e1cil hacer los ajustes necesarios. <\/p>\n

Inconsistencia<\/b><\/span><\/span><\/h2>\n

Si quiere sacar el m\u00e1ximo partido a sus contenidos es esencial que siga un plan de contenidos debidamente calendarizado. Un error que debe evitar es tener \u201cpicos\u201d en sus publicaciones. Es decir, tener un per\u00edodo de muchas publicaciones y luego pasar el resto del tiempo sin dar noticias. Esto puede ser v\u00e1lido para algunos negocios (por ejemplo, una estancia de esqu\u00ed que solo abre dos meses al a\u00f1o) pero normalmente ocurre por pura dejadez u olvido. Eso acaba generando id\u00e9ntico olvido en la mente de su comunidad de seguidores. <\/p>\n

Conclusi\u00f3n<\/b><\/span><\/span><\/h2>\n

Tome nota de estos errores y estar\u00e1 mejor preparado para desarrollar un plan de Marketing de Contenidos con \u00e9xito. Y, para terminar, aproveche para a\u00f1adir algunos puntos m\u00e1s a esta lista. 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OnVirtualGym \u00ae<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbArial|700|||||||\u00bb text_text_color=\u00bb#00323d\u00bb text_font_size=\u00bb15px\u00bb text_line_height=\u00bb2.1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb||-5px||false|false\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

INFORMACI\u00d3N<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px|||\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Pol\u00edtica de Privacidad<\/a><\/div>\n
T\u00e9rminos y Condiciones<\/a><\/div>\n
Centro de Ayuda<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbArial|700|||||||\u00bb text_text_color=\u00bb#00323d\u00bb text_font_size=\u00bb15px\u00bb text_line_height=\u00bb2.1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb||8px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

S\u00cdGANOS<\/p>\n

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facebook<\/p>\n

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\u00bfTe gustar\u00eda conocer 5 errores que har\u00e1n fracasar tu Marketing de Contenidos?
\u00a1S\u00edguenos en este art\u00edculo y conoce estos consejos que tenemos para ti! <\/p>\n","protected":false},"author":6,"featured_media":28112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[615],"tags":[730],"class_list":["post-31469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-es","tag-marketing-de-contenidos"],"yoast_head":"\nNo cometa estos errores en su marketing de contenidos.<\/title>\n<meta name=\"description\" content=\"El marketing de contenidos es una t\u00e9cnica que consiste en crear contenidos de gran relevancia, valor y calidad con el fin de impactar a una audiencia espec\u00edfica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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