{"id":31537,"date":"2022-07-05T09:03:00","date_gmt":"2022-07-05T09:03:00","guid":{"rendered":"https:\/\/onvirtualgym.com\/sin-categorizar\/los-terminos-esenciales-de-seo-que-debe-conocer\/"},"modified":"2024-07-29T10:13:25","modified_gmt":"2024-07-29T10:13:25","slug":"los-terminos-esenciales-de-seo-que-debe-conocer","status":"publish","type":"post","link":"https:\/\/onvirtualgym.com\/es\/marketing-es\/los-terminos-esenciales-de-seo-que-debe-conocer\/","title":{"rendered":"Los t\u00e9rminos esenciales de SEO que debe conocer"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ custom_padding_tablet=\u00bb50px|0|50px|0″ custom_padding_phone=\u00bb110px||||false|false\u00bb transparent_background=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb80px|||\u00bb custom_margin_tablet=\u00bb0px|||\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbArial|700||on|||||\u00bb title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#d41e41″ title_font_size=\u00bb43px\u00bb meta_text_align=\u00bbcenter\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb title_font_size_tablet=\u00bb43px\u00bb title_font_size_phone=\u00bb30px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb-30px|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2023\/03\/SEO-termos-essenciais.webp\u00bb alt=\u00bbSEO\u00bb title_text=\u00bbSEO-terminos-esenciales\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb admin_label=\u00bbImage Desktop\u00bb _builder_version=\u00bb4.19.5″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2023\/03\/SEO-termos-essenciais-mobile.webp\u00bb alt=\u00bbSEO\u00bb title_text=\u00bbSEO-terminos-esenciales\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbImage Mobile\u00bb _builder_version=\u00bb4.19.5″ box_shadow_style=\u00bbpreset3″ box_shadow_color=\u00bbrgba(0,50,61,0.2)\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_image][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDesktop\u00bb _builder_version=\u00bb4.16″ meta_font=\u00bbArial||||||||\u00bb meta_font_size=\u00bb18px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_post_title][et_pb_post_title title=\u00bboff\u00bb author=\u00bboff\u00bb date_format=\u00bbj F Y\u00bb comments=\u00bboff\u00bb featured_image=\u00bboff\u00bb disabled_on=\u00bboff|off|on\u00bb admin_label=\u00bbMobile\u00bb _builder_version=\u00bb4.16″ title_font=\u00bb||||||||\u00bb title_text_align=\u00bbright\u00bb title_font_size=\u00bb5px\u00bb meta_font=\u00bbArial||||||||\u00bb meta_text_align=\u00bbright\u00bb meta_font_size=\u00bb8px\u00bb meta_line_height=\u00bb0em\u00bb text_orientation=\u00bbright\u00bb custom_margin=\u00bb-10px|||\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px|0|0|0|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.19.5″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#00323d\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

SEO<\/b><\/span><\/span><\/h2>\n

El SEO <\/strong>(Search Engine Optimization) es el mejor amigo del marketer cuando se trata de aumentar el tr\u00e1fico org\u00e1nico del sitio web. Sin embargo, el SEO es un campo complejo con muchos t\u00e9rminos t\u00e9cnicos que no siempre son f\u00e1ciles de describir.
Un glosario de SEO es una de las herramientas m\u00e1s importantes que los marketers deben tener en su arsenal. Al igual que un diccionario, permite aprender muy r\u00e1pidamente el significado de t\u00e9rminos que no siempre son f\u00e1ciles de saber de memoria. A medida que desarrolle sus conocimientos de marketing digital, puede haber momentos de duda con la jerga utilizada por los profesionales. Como el SEO es un \u00e1rea tan importante en el marketing digital, esto puede dificultar la comunicaci\u00f3n con el equipo de marketing.
Por lo tanto, vamos a ponernos manos a la obra y a conocer algunos de los t\u00e9rminos m\u00e1s utilizados en SEO. \u00a1Empecemos por el m\u00e1s obvio![\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.5″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#00323d\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

SEO<\/b><\/span><\/span><\/h3>\n

Acr\u00f3nimo de Search Engine Optimization,<\/em> que traducido literalmente significa Optimizaci\u00f3n de Motores de B\u00fasqueda. Consiste en el conjunto de acciones, pr\u00e1cticas y estrategias para optimizar el sitio web con el fin de aparecer en las mejores posiciones en los motores de b\u00fasqueda, para determinadas palabras clave. <\/p>\n

Autoridad<\/b><\/span><\/span><\/h3>\n

La relevancia del sitio web basada en el algoritmo del motor de b\u00fasqueda. <\/p>\n

Black Hat SEO<\/b><\/span><\/span><\/h3>\n

el conjunto de estrategias de SEO que se consideran \u00e9ticamente cuestionables y que suelen ser penalizadas. <\/p>\n

Tasa de Rebote<\/b><\/span><\/span><\/h3>\n

El n\u00famero de usuarios que abandonan el sitio web sin realizar ninguna acci\u00f3n. <\/p>\n

Cache<\/b><\/span><\/span><\/h3>\n

la ubicaci\u00f3n de almacenamiento que recoge dados temporales para facilitar la experiencia del usuario. <\/p>\n

Crawler<\/b><\/span><\/span><\/h3>\n

Programa utilizado por los motores de b\u00fasqueda para rastrear los sitios web, recopilar informaci\u00f3n y clasificarlos. <\/p>\n

Dominio<\/b><\/span><\/span><\/h3>\n

la direcci\u00f3n del sitio web. <\/p>\n

Google My Business<\/b><\/span><\/span><\/h3>\n

el directorio de empresas de Google. <\/p>\n

Google Pagespeed Insights<\/b><\/span><\/span><\/h3>\n

Herramienta gratuita de Google que permite medir la velocidad de carga de una p\u00e1gina web. <\/p>\n

HTML<\/b><\/span><\/span><\/h3>\n

el lenguaje de c\u00f3digo utilizado por los programadores para desarrollar el sitio web. <\/p>\n

Relleno de Palabras Clave<\/b><\/span><\/span><\/h3>\n

repetici\u00f3n exagerada de palabras clave con el fin de manipular los motores de b\u00fasqueda, y se considera una mala pr\u00e1ctica de SEO. <\/p>\n

Meta Descripci\u00f3n<\/b><\/span><\/span><\/h3>\n

la etiqueta HTML que aparece en las SERP y que resume el contenido de la p\u00e1gina. <\/p>\n

Motores de B\u00fasqueda<\/b><\/span><\/span><\/h3>\n

sistemas de algoritmos que tienen de rastrear, indexar y clasificar los contenidos de la web y mostrarlos de forma ordenada y seg\u00fan las b\u00fasquedas de los usuarios. <\/p>\n

Palabra Clave<\/b><\/span><\/span><\/h3>\n

palabra o conjunto de palabras que los usuarios introducen cuando buscan en los motores de b\u00fasqueda. <\/p>\n

SERP<\/b><\/span><\/span><\/h3>\n

Acr\u00f3nimo de Search Engine Ranking Page. La p\u00e1gina que resulta cuando hacemos uma b\u00fasqueda de determinada palabra clave en el motor de b\u00fasqueda (por ejemplo, una p\u00e1gina de Google). <\/p>\n

Mapa del Sitio Web<\/b><\/span><\/span><\/h3>\n

Documento que proporciona un mapa de todas las p\u00e1ginas del sitio web para que los motores de b\u00fasqueda lo indexen m\u00e1s f\u00e1cilmente. <\/p>\n

Volumen de B\u00fasqueda<\/b><\/span><\/span><\/h3>\n

El n\u00famero de veces que se busca una determinada palabra clave en un determinado per\u00edodo. <\/p>\n

Tr\u00e1fico<\/b><\/span><\/span><\/h3>\n

El n\u00famero total de visitas al sitio web. <\/p>\n

Tr\u00e1fico org\u00e1nico<\/b><\/span><\/span><\/h3>\n

visitas al sitio web obtenidas de forma espont\u00e1nea, sin recurrir a la publicidad. <\/p>\n

UX (User Experience)<\/b><\/span><\/span><\/h3>\n

Seg\u00fan Neil Patel<\/a>, es \u201cuna estrategia cuyas acciones buscan no solo entregar el mejor contenido, sino tambi\u00e9n asegurar que se consuma de la manera m\u00e1s agradable posible. En el sitio web pasa por un dise\u00f1o responsivo, organizado y intuitivo.\u201d
Llegando al final de nuestra lista, esperamos que le ayude a tener una mejor comprensi\u00f3n de los t\u00e9rminos m\u00e1s utilizados en SEO. Comparta su opini\u00f3n en los comentarios y, mientras tanto, no deje de leer este art\u00edculo<\/a> con un glosario de t\u00e9rminos \u201cfit\u201d para los aficionados del gimnasio. 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width=\u00bb100%\u00bb custom_margin=\u00bb55px||||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb|0px||||\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb custom_css_main_element=\u00bbfont-family: Arial;||font-weight: normal;||font-size: 18px;||line-height: 0.6;\u00bb global_colors_info=\u00bb{}\u00bb]\u00a1Acabe con el papel en su Gimnasio! \"Form<\/pee>\u00a1Innove su modo de Reservas! \"Form<\/pee>\u00a1Optimice la productividad de su Equipo! \"Form<\/pee>\u00a1Simplifique el Acompa\u00f1amiento Nutricional! \"Form<\/pee>\u00a1Aumente la Tasa de Retenci\u00f3n! \"Form<\/pee>[\/et_pb_code][et_pb_button button_url=\u00bbhttps:\/\/blog.onvirtualgym.com\/es\/formulario-blog-onvirtualgym\/\u00bb button_text=\u00bb\u00a1Ver una demostraci\u00f3n!\u00bb button_alignment=\u00bbright\u00bb _builder_version=\u00bb4.16″ custom_button=\u00bbon\u00bb button_text_size=\u00bb16px\u00bb button_text_color=\u00bb#00323d\u00bb button_border_width=\u00bb2px\u00bb button_border_radius=\u00bb4px\u00bb button_letter_spacing=\u00bb0px\u00bb button_font=\u00bbArial|600|||||||\u00bb button_use_icon=\u00bboff\u00bb custom_margin=\u00bb40px||||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb8px||8px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/blog.onvirtualgym.com\/wp-content\/uploads\/2019\/07\/cta-ovg.png\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ width=\u00bb92%\u00bb 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con el papel en su Gimnasio!<\/pee>\"Form \u00a1Innove su modo de Reservas!<\/pee>\"Form \u00a1Optimice la productividad de su Equipo!<\/pee>\"Form \u00a1Simplifique el Acompa\u00f1amiento Nutricional!<\/pee>\"Form \u00a1Aumente la Tasa de Retenci\u00f3n!<\/pee>[\/et_pb_code][et_pb_button button_url=\u00bbhttps:\/\/blog.onvirtualgym.com\/es\/formulario-blog-onvirtualgym\/\u00bb button_text=\u00bb\u00a1Ver una demostraci\u00f3n!\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ custom_button=\u00bbon\u00bb button_text_size=\u00bb14px\u00bb button_text_color=\u00bb#00323d\u00bb button_border_width=\u00bb2px\u00bb button_border_radius=\u00bb4px\u00bb button_letter_spacing=\u00bb0px\u00bb button_font=\u00bbArial|600|||||||\u00bb button_use_icon=\u00bboff\u00bb custom_margin=\u00bb40px||||false|false\u00bb custom_margin_tablet=\u00bb55px||0px||false|false\u00bb custom_margin_phone=\u00bb40px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb 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OnVirtualGym \u00ae<\/p>\n

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INFORMACI\u00d3N<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbArial||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px|||\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Pol\u00edtica de Privacidad<\/a><\/div>\n
T\u00e9rminos y Condiciones<\/a><\/div>\n
Centro de Ayuda<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbArial|700|||||||\u00bb text_text_color=\u00bb#00323d\u00bb text_font_size=\u00bb15px\u00bb text_line_height=\u00bb2.1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb||8px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

S\u00cdGANOS<\/p>\n

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facebook<\/p>\n

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\u00bfQuieres saber m\u00e1s informaci\u00f3n sobre SEO (Search Engine Optimization)?
\u00a1S\u00edguenos en este art\u00edculo y conoce estos consejos que tenemos para ti! <\/p>\n","protected":false},"author":6,"featured_media":28176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[615],"tags":[723],"class_list":["post-31537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-es","tag-seo-es-2"],"yoast_head":"\nLos t\u00e9rminos esenciales de SEO que debe conocer<\/title>\n<meta name=\"description\" content=\"Un glosario SEO es una de las herramientas m\u00e1s importantes que los profesionales del marketing deben tener en cuenta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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