6 Types of Content to Implement in yout Digital Marketing Strategy

Content Marketing

Creating content that is useful, appealing and adds value to the audience is a task that requires planning. Creating content is not about what we think is best or what we like best. It is about achieving goals, which can be to attract more clients, promote a new product, create brand awareness, among others.
As a gym manager, you need to have your Digital Marketing strategy well-tuned. You’ve probably experienced the challenge of not knowing what content to publish. With so many options, it’s easy to get lost and get indecisive about the best options to take. We’ve compiled, to help you, 6 types of content to implement in your Digital Marketing strategy.  

Inspirational content

When it comes to gyms, there are several options for creating inspirational content. For example, you can tell the story of a client’s success at the gym. A strategy that works very well is to put, in image or video, the before and after of a transformation process. The content should appeal to people’s emotions and their will to overcome, inspiring them to change and make important decisions.  

Entertainment content

People love to be entertained! Believe it, it’s true. So, you can leverage the insatiable human curiosity with trending content (for example reels) or curiosities. In this case, it works well to show the daily routine of your gym and the stories that happen behind the scenes.  

Motivational content

Motivational content ends up being inspirational too, but more generalist. You’ve certainly seen inspiring phrases published on social media on a wide variety of topics. You can also go into more depth and talk a little about the values, mission and vision of your gym. Or even a remix of the best photos taken during the workouts.  

Promotional content

We can consider this a more commercial type of content. The goal is to convince people that your gym is, without a doubt, the best option. To do so, you can use testimonials from satisfied customers, present case studies and share your clients’ results. You can also invest in promoting content about ongoing promotions.  

Educational content

This type of content will position you as an authority in your field. After all, people like to feel informed, and it’s a way to generate trust in your brand.
In the world of gyms, there are plenty of options! From the usual tips from nutritionists, to tutorials, infographics, technical videos or blog articles. Invest in high-value content to be recognised in the market as an expert in the field.  

“Different” content

You know that idea that seems too “out of the box” and won’t get out of your head? Or that more controversial content that defies logic and what is normal? Well, it’s in this type of content that you can unleash your creativity and challenge yourself to create something really different. No doubt, planning is essential for a winning content strategy. Still, from time to time, it’s important to test new ideas, dare different things and, above all, to surprise. We leave you with this challenge!