How to rank your website in Google Search

SEO

Have you ever wondered why certain pages appear in the top positions of Google Search? If you want to position your website in the best positions on Google, there are some aspects to consider.

Every day, millions of people use Google to search for information, solve a doubt or problem. That should be the focus of your website: answering what the potential customer is looking for. To do this, you need to apply an SEO strategy.

SEO is an essential term in Digital Marketing and stands for Search Engine Optimization. In short, it’s a set of strategies that you should apply to position your website in the best positions on Google. Why? Because being positioned on the first pages of Google guarantees more visibility, more relevance, more clicks and more sales.

In this sense, we will share with you 6 important tips to better position your website.

1. Choose your keywords wisely

When you optimise your website content around words or phrases used in searches, your website can rank better for those specific terms.

To do this you can use tools such as Google’s Keyword Planner or Ubbersuggest. That way you will know the search volume of the keywords you want to position.

Another suggestion is to always keep an eye on the competition and try to understand what keywords they are using.

2. Write quality content for the website

While there are many ways to improve the website’s position, it is essential to create high quality content that contains the keywords you want to position.

On the other hand, it is essential that you update the website with new content at every step. The blog is excellent for this purpose.

3. Optimise your website for mobile

Google “likes” responsive websites, meaning that they are able to adapt to the screen of computers and also mobile devices such as smartphones and tablets.

Want to test if your website is mobile-friendly? Visit this link: https://search.google.com/test/mobile-friendly

4. Avoid having a slow website

The loading speed of the website affects SEO and is a direct ranking factor. The ideal speed of the website should be 3 seconds or less. For this it is necessary to optimise the images and videos that are posted on the website, among other aspects that the web designer should take into consideration.

To test the speed of your website, go to https://tools.pingdom.com/.

5. Be prudent in your titles and subtitles

Use keywords in titles and subtitles, as this helps Google’s robots identify the importance of these words in the text. On the other hand, the hierarchy of titles should be suitable for SEO, using H1, H2 and H3 and so on in the writing of content optimised for SEO.

6. Write an appealing Meta Description

Meta Description is the small text that appears just below the title and link of a page when you search on Google. It is a snippet of code whose function is to summarise the content of the page. A clear, concise and appealing Meta Description will get more people to click on the link and access your website.

In conclusion, these 6 tips can help position your website on the first pages of Google. There are also many other factors that can impact the positioning of the website. These tips are a good starting point, but remember that a website is not static! Update it regularly with quality content. It is useless to have a website optimised for SEO if it does not answer what the client is looking for. And that only depends on you.