SEO tools you should know

SEO

SEO is an abbreviation for “search engine optimization”. Essentially, SEO is understood as a set of techniques and strategies that help increase organic traffic to websites, optimising pages to position them in the best way in search results. In the case of Google, whenever the end user uses the search engine, the algorithm understands which pages should be prioritised in the final results. If your page has optimised content for SEO, a good loading speed, optimised images, among other ranking factors, it increases your changes of appearing in search results.
If you want to increase the visibility and exposure of your brand, you need to invest in SEO. These tools will help you do that.  

SEMRush

SEMRush is an interesting tool to optimise content for SEO. Through an analysis of the website’s pages, this tool provides information about potential performance, highlighting possible errors and suggested corrections for keywords.  

Page Speed Insight

The loading speed of the website is a very important ranking factor. Having a slow, heavy website with too many images can compromise your website’s ranking in search engines. With this tool, you can get a report and get more clarity on how to increase the speed of your website.  

Google Keyword Planner

Google Keyword Planner is Google’s keyword search tool. It is a tool widely used by traffic managers to obtain keywords for paid advertising. Anyway, it is a tool to consider when developing organic content for the website.  

Ahrefs

Another excellent tool, Ahrefs highlights the parts of your website that need improvement so that it ranks better in search engines. It also has a range of very useful page performance features. It is complete and user-friendly, making it a great choice for beginners and SEO experts alike.  

Ubersuggest

Ubersuggest is a free keyword finding tool developed by Neil Patel, with hundreds of suggested topics you can use on your website. It also provides detailed reports on search volume, keyword competition, trends and CPC (cost per click for paid advertising).  

Moz

Moz is a tool that carries out a complete analysis of the SEO of the website, providing information on the performance in search engines. By identifying potential errors, Moz suggests a series of improvements to achieve a good ranking.  

SEO Extensions for Google Chrome

In addition to the tools themselves, there are a variety of very practical and useful SEO extensions you can add to your browser. We have made a compilation of the most important extensions:
• SEOQuake
• Ubbersuggest
• MozBar
• KeywordSurfer
• Mangools
• Keywords Everywhere
• SimilarWeb
• BuzzSumo
• Google Trends
• Check My Links
• SEO Minion  

10 final tips to optimise SEO

The tools are an aspect to consider in the SEO strategy for your website. Still, there are a number of more or less common principles that you can put into practice immediately. To finish, we leave you with 10 SEO tips from the founder of Ubersuggest, Neil Patel:
1. Remove anything that slows down your website
2. Create links to other websites with relevant content
3. Write for people first, then for the Google robot
4. Invest in trustworthy websites to create links for your website
5. Don’t forget to analyse the data
6. Create unique and relevant meta descriptions for each page
7. Use a simple and easy to read URL structure
8. Integrate social media into your strategy
9. Use keywords in the text and also in the description of images
10. Publish relevant content on your website with consistency