How Artificial Intelligence can Boost your Gym’s Sales

Artificial Intelligence (AI) enables machines to learn from experiences, adjust to new data inputs and adapt to tasks like human beings. This technology to the most sceptical may still seem far away, but it’s already a reality in everyday life.

Some examples that we can interact with Artificial Intelligence is the use of Siri, when you want to translate a text and use the automatic translators, the customer service bots when you are browsing a website and start a conversation in a chat, in which the first messages are automatic until you are directed to a human.

However, having multiple data about clients and similar clients and having the ability to process it intelligently (AI), we have a highly sophisticated personal relationship situation, not only because of the human tone of that contact, but also because of the knowledge of cause on the part of the salesperson (aided by AI).

For gyms, they have a key component in their business strategy of acquiring and retaining clients. There are aspects of this process where human contact is irreplaceable, but it’s possible to put into practice and enjoy benefits for your gym with the application of Artificial Intelligence.

If you’re looking to boost your gym’s sales through Artificial Intelligence, here are five aspects to keep in mind:

1. Chatbots

They are present a little everywhere, offering simple answers that are refined over time. They are essential because they facilitate the communication process between the client and the business. With the growth of several platforms such as Messenger and WhatsApp, they are communication mechanisms that previously companies were not very competitive in this area.

2. Online Advertising

Currently, there are several platforms on the market in which it’s possible to create Digital Marketing campaigns for target audience segments previously defined that use Artificial Intelligence, reducing the cost of acquisition with greater advertising effectiveness.

3. Recommendations

Artificial Intelligence enables purchase recommendations to be made to users, based on data such as purchase history, among others.

4. Content Marketing

Creating unique and quality content is no easy task. But Artificial Intelligence can help in this task, through data analytics, provide highly personalised and engaging content, optimised for conversion. Artificial Intelligence provides user preferences to help create content according to their preferences, searches, interactions in order to drive traffic to the platforms.

5. Predictive Analysis

It corresponds to companies that adapt to the needs of users, anticipating to offer the product or service they need when they search for it. This analysis is based on the use of data algorithms and learning machine techniques to determine the probability of something happening through historical data.

Artificial Intelligence is something that is in practice nowadays, not only in the area of Digital Marketing, but in all areas. With it came to revolutionise the current paradigm with several benefits, such as:
• Reduction of operational costs;
• Innovation;
• Efficiency;
• Increased automation;
• Safety;
• Agility;
• Automated customer service.

Do you already use Artificial Intelligence in your gym? If not, we highlight in this article some examples that you can consider starting its application in continuous communication with your clients, it’s also relevant in the client database, in which you can predict the days that there is more movement in your gym. This is a fundamental help because it helps you, the gym manager, to adapt to the new challenges that you will be faced with.